Is podcasting really dead?
Monday, January 14th, 2008So Alexander Wolfe (by the way what the heck is an “East coast technical editor”? Are we that backward from the West coast that we need our own?) thinks podcasting is dead. I find this article comical for several reasons. The timing: CES just wrapped up, Macworld is firing up and all he can talk about right now is podcasting? Second I could put some weight to this reporting if it were coming from an entertainment or business publisher like Rolling Stone or Business Week but Information Week? Well the question was asked (and answered which makes it an opinion piece) so here is my take. First let’s define what podcasting is (or is widely known as). Wikipedia will tell you “A podcast is a collection of digital media files which is distributed over the Internet using syndication feeds” stop there! Now is that “dead”? As a business model? Possibly? As an art form most definitely not. Ahh but it’s the business model Mr. Wolfe is talking about here. It must be because he referenced PodTech. Singled out would be more like it since he didn’t mention PodShow the usual whipping boy for these kinds of articles. But let’s put all that aside for a moment since the business model does not concern me since I am not in that business.
Although I do question if all podcasting has to be a profit center. I am a podcaster and I don’t do it for profit. Many just like producing media for hobby, family and friends. Still others like to give back to the community for no other reason. And for those individuals podcasting shall never truly die. Take another look at what podcasting really is: independently produced new media. By that I mean your content is no longer landlocked by big conglomerates like Clear Channel or ABC. As Adam Curry would say “Transmitters? We don’t need no steenkin transmitters!” Aggregation and syndication have both taken new forms be it RSS feeds, direct downloads from an online directory or social sites like Youtube or Bebo. Not only is independent media alive and well it’s also fueling the discovery and driving up sales for traditional media as well. You couldn’t live in better times if you are a content producer! So is podcasting really dead then? Long live independent media. Viva la Revolucion!
