Google and 700 Mhz
September 16th, 2007Only Mark Stephens could take an article about Google and turn it in to an ‘Apple sucks’ piece (I am a fan of neither I should point out). I believe GOOG is in this for so called net neutrality reasons or rather the opposite. Already we are seeing traffic shaping for sites like gootube. Google is concerned that if 700 MHz is left in control of a typical cellular company this trend will only continue into eventually premium traffic virtual networks. Yahoo, Microsoft and others are looking into how to get preferential packet shaping (and have people pay for it no less). In the end yes Google would be a large ISP but I think that would actually help bolster competition against the traditional “big boy” cell companies (whom I am no fan of either). Personally I am more than cautious of Kevin Martin’s motivations for this band given the track record but I am in favor of sticking to the stated intentions of “cost effective deployment and more completion”.
That’s how I see it.
